There are a lot of metrics that you could track for growth marketing success, but there are a few key metrics that you should always keep an eye on. These key metrics will give you a good overview of how your growth marketing efforts are performing and whether or not you need to make any changes.
1. Website Traffic
One of the most important metrics to track is website traffic. This metric will show you how many people are visiting your website and how they are finding your website. If you see a sudden decrease in website traffic, it could be an indication that something is wrong with your growth marketing strategy.
2. conversion rate
Another important metric to track is your conversion rate. This metric will show you how many people are actually taking the desired action on your website. If you see a low conversion rate, it could be an indication that your growth marketing strategy is not effective.
3. customer acquisition costs
Another metric that you should keep an eye on is your customer acquisition costs. This metric will show you how much it costs you to acquire a new customer. If you see a high customer acquisition cost, it could be an indication that your growth marketing strategy is not effective.
4. customer lifetime value
Another metric that you should track is your customer lifetime value. This metric will show you how much value a customer brings to your business over the course of their lifetime. If you see a low customer lifetime value, it could be an indication that your growth marketing strategy is not effective.
5. churn rate
Another metric that you should track is your churn rate. This metric will show you how many customers are leaving your business. If you see a high churn rate, it could be an indication that your growth marketing strategy is not effective.
By tracking these key metrics, you will be able to see how your growth marketing efforts are performing and whether or not you need to make any changes.