Since smartphone have been one item of your needs, online shops also has growing larger. It changed the way customer buy. From face to face buying goods to be a loyal online customer. It can not be deny that eCommerce get the influence too.
As we speak with many eCommerce companies there is a trend — the desire to become a more customer-centric company. And this is a topic usually coming from a level above the eBusiness or Web department.
I’ve seen a few big shopping cart no-nos lately, so I just want to alert Grok readers to them–they’re pretty easy to avoid:
The Homepage Dump: You add an item to your cart and are thrown into the checkout process. You’ve got another item on your shopping list, so you click the little link that says “Continue Shopping.” You’re dumped on the homepage. This is especially bad when you’ve done a lot of searching and results-filtering, and now it’s all gone. It really does feel like you’ve just been dumped! I can’t think of any good reason why the homepage is the proper place to land a visitor to continue shopping.
