We have worked with many demand or lead generation companies over the past 10 years. Most of the time when they come to us, they ask us to help them increase the number of people they convert into a free trial, a free download, or to create an account. Conversion Isn’t an Event, it’s a […]
Sword Arms vs. (Semi) Scientific Advertising
While most copywriters have avidly studied Claude Hopkins’ Scientific Advertising, very few have even heard of Theodore MacManus, let alone read his book, The Sword Arm of Business. And yet MacManus was, in some ways, a more successful ad man, having: