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Sword Arms vs. (Semi) Scientific Advertising

While most copywriters have avidly studied Claude Hopkins’ Scientific Advertising, very few have even heard of Theodore MacManus, let alone read his book, The Sword Arm of Business. And yet MacManus was, in some ways, a more successful ad man, having:

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Posted On May 28, 2018 By Randy Poulsen In Other Thoughts /   No Comments

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