When you’re writing letters of a more formal nature, you may seize up. What’s the correct format for a business letter? What about writing letters of complaint? How about a letter of reference? You know there are certain formats that apply to each type of letter, but you don’t know what they are. There’s no […]
Social Media-Newbies Getting Started
Social Media on the Internet is one of the advantages of having an business online. With time to learn and do everything at a premium, you will need to get the most bang for your buck. 5 Places For A Newbie to Start 1. Twitter can be a very effective tool. The trick is to […]
3 Deadly Mistakes Freelancers Often Make
Freelancing is a great way for anyone to work independently or make some extra money and for employers to hire talent at an affordable price and in a flexible way. However, freelancing isn’t a hobby; it is a full-time job in which you cannot succeed unless you abide by a certain set of rules. Using […]
Sword Arms vs. (Semi) Scientific Advertising
While most copywriters have avidly studied Claude Hopkins’ Scientific Advertising, very few have even heard of Theodore MacManus, let alone read his book, The Sword Arm of Business. And yet MacManus was, in some ways, a more successful ad man, having:
Emotionally Speaking
People often ask me what I mean when I say it’s important to appeal to the emotional needs of the folks who come to your Web site. Like, is it really about writing extravagantly, in a fashion that suggests the emotions of the copy’s author are stirred up and yours are about to be next? […]
Let the Purpose Guide You
The other day, a guy comes up to me in the grocery store. “Hey, you’re that Martian what’s-it from SurfSentinel, aren’t you?” I plaster on my how-nice smile as I poke through the tomatoes. “That’s me, alright.” He settles into a soap-box stance. “You know, I read that book on copywriting … you know, the […]
Five Magic Motivation Techniques
“Motivation is a fire from within. If someone else tries to light that fire under you chances are it will burn very briefly.” Steven R. Covey 1. Count every little success. Don’t be so hard on yourself. When you first start writing blogs, it can seem like posts take forever. But with each completion is […]
Are You a Geek?
You are a Geek if you love figuring out all of the technical ends of the Internet, computers and all the latest gadgets. Well, that is certainly not me! Although I most certainly appreciate what they do. Finding a Computer Geek became a top priority, when my sister, Kathy had run into problems with her […]