Letter Writing Tips For Beginners

When you’re writing letters of a more formal nature, you may seize up. What’s the correct format for a business letter? What about writing letters of complaint? How about a letter of reference? You know there are certain formats that apply to each type of letter, but you don’t know what they are. There’s no […]

Emotionally Speaking

People often ask me what I mean when I say it’s important to appeal to the emotional needs of the folks who come to your Web site. Like, is it really about writing extravagantly, in a fashion that suggests the emotions of the copy’s author are stirred up and yours are about to be next? […]

Let the Purpose Guide You

The other day, a guy comes up to me in the grocery store. “Hey, you’re that Martian what’s-it from SurfSentinel, aren’t you?” I plaster on my how-nice smile as I poke through the tomatoes. “That’s me, alright.” He settles into a soap-box stance. “You know, I read that book on copywriting … you know, the […]

Five Magic Motivation Techniques

“Motivation is a fire from within. If someone else tries to light that fire under you chances are it will burn very briefly.” Steven R. Covey 1. Count every little success. Don’t be so hard on yourself. When you first start writing blogs, it can seem like posts take forever. But with each completion is […]

Are You a Geek?

You are a Geek if you love figuring out all of the technical ends of the Internet, computers and all the latest gadgets. Well, that is certainly not me! Although I most certainly appreciate what they do. Finding a Computer Geek became a top priority, when my sister, Kathy had run into problems with her […]