Bridging the Psychic Pain Gap

When people are confident of their next paycheck, they have a predisposition to buy most of their “because I want it” items that are within financial reach (and maybe even just out of reach as well – hence the credit card). That’s because their psychic pain threshold for buying is just above their actual expendable […]

Report from SXSW Interactive “Convergence in Advertising” Panel

Last week, I participated in a panel discussion at the SXSW Interactive conference held annually here in Austin. The title of the panel was “Convergence in Advertising”, and I was joined by executives from companies in the educational media, advergaming, and social media fields. The growing importance of consumer-created content In turn, each panelist discussed […]

Always Recommend the Right Products

If you have an e-commerce business, the following advice will be very good for the development of your business. Not only makes your company survive, but will greatly expand! Glen Urban is an MIT professor focused on understanding, building, and maintaining trust on the Web. In his latest book, Don’t Just Relate – Advocate!, Urban […]

Blogs and Word of Mouth Transparency

Today’s topic will be very interesting for those of you who are thinking of doing business online or you who like to shop without face to face alias online shopping. How come? Yes, e-commerce is very growing nowadays that is supported by internet speed and unlimited reach. And these benefits are enjoyed by the seller […]