“Operationalize” Customer Centricity

Since smartphone have been one item of your needs, online shops also has growing larger. It changed the way customer buy. From face to face buying goods to be a loyal online customer. It can not be deny that eCommerce get the influence too.

As we speak with many eCommerce companies there is a trend — the desire to become a more customer-centric company. And this is a topic usually coming from a level above the eBusiness or Web department.

Always Recommend the Right Products

If you have an e-commerce business, the following advice will be very good for the development of your business. Not only makes your company survive, but will greatly expand!

Glen Urban is an MIT professor focused on understanding, building, and maintaining trust on the Web. In his latest book, Don’t Just Relate – Advocate!, Urban makes a valuable claim about being a responsible advisor to your customers: