Domain Names and Branding

Choosing a Domain Name is your next step. This is an important step because you will be telling the world who you are and where to find you.

Where In The World Are You?

A Domain Name is the address of a website. For example, my domain name is samedayessays.biz. Domain names are registered to prevent people from using the same name and to give a definite location for each business or person.

Bridging the Psychic Pain Gap

When people are confident of their next paycheck, they have a predisposition to buy most of their “because I want it” items that are within financial reach (and maybe even just out of reach as well – hence the credit card). That’s because their psychic pain threshold for buying is just above their actual expendable income level.

Here’s how to visualize it: there are usually, say, 5-7 “extra-budgetary” purchases a person might have in mind for the next two months or so: nicer sunglasses, or an expensive wireless mouse, or shoes or some type of clothing, etc. And most of those things will actually get purchased within a rolling 2-3 month time frame, without the buyer feeling that any of them represent a considered purchase – even if the sunglasses or shoes might be in or above the $150 range.

Why You’d Be Smart to Let a Stranger Select Your Baby Stroller

There I was at Babies”R”Us, way back in 2003, manhandling different strollers and finding myself more eager to read the amazon.com reviews than to kick the tires myself – and it had nothing to do with wanting to avoid the in-store shopping experience and everything to do with wanting to make the best purchase decision possible.

So why would I want to read reviews when I could examine the stroller first hand?