Bridging the Psychic Pain Gap

When people are confident of their next paycheck, they have a predisposition to buy most of their “because I want it” items that are within financial reach (and maybe even just out of reach as well – hence the credit card). That’s because their psychic pain threshold for buying is just above their actual expendable income level.

Here’s how to visualize it: there are usually, say, 5-7 “extra-budgetary” purchases a person might have in mind for the next two months or so: nicer sunglasses, or an expensive wireless mouse, or shoes or some type of clothing, etc. And most of those things will actually get purchased within a rolling 2-3 month time frame, without the buyer feeling that any of them represent a considered purchase – even if the sunglasses or shoes might be in or above the $150 range.

Why You’d Be Smart to Let a Stranger Select Your Baby Stroller

There I was at Babies”R”Us, way back in 2003, manhandling different strollers and finding myself more eager to read the amazon.com reviews than to kick the tires myself – and it had nothing to do with wanting to avoid the in-store shopping experience and everything to do with wanting to make the best purchase decision possible.

So why would I want to read reviews when I could examine the stroller first hand?

“Operationalize” Customer Centricity

Since smartphone have been one item of your needs, online shops also has growing larger. It changed the way customer buy. From face to face buying goods to be a loyal online customer. It can not be deny that eCommerce get the influence too.

As we speak with many eCommerce companies there is a trend — the desire to become a more customer-centric company. And this is a topic usually coming from a level above the eBusiness or Web department.

Sweating the Small Stuff

Sometimes it’s small stuff. Actually, all too often it’s small stuff. Details. Things you think are no big deal. But when it comes to your conversion rates and that ROI pot of gold, little things can have a big impact. Contrary to that popular book title, if you are looking to do better, you really really do need to sweat the small stuff.

Here’s the question to keep in mind: From any single point on your Web site, how do you keep your visitor fully engaged and moving forward in the process? Do you remove all the dead ends, unnecessary navigation loops and nonproductive pit stops?

Ratings “J Curve”

We’ve talked to several advisors and prospects who expect to see a “U” shape in the distribution of their review submissions by ratings. In other words, there should be an equal number of “1” ratings as there is “5” ratings, displaying the extremes of customer opinion. We weren’t sure what to expect when we got off the ground a year ago.

Always Recommend the Right Products

If you have an e-commerce business, the following advice will be very good for the development of your business. Not only makes your company survive, but will greatly expand!

Glen Urban is an MIT professor focused on understanding, building, and maintaining trust on the Web. In his latest book, Don’t Just Relate – Advocate!, Urban makes a valuable claim about being a responsible advisor to your customers:

Five Magic Motivation Techniques

“Motivation is a fire from within. If someone else tries to light that fire under you chances are it will burn very briefly.” Steven R. Covey

1. Count every little success. Don’t be so hard on yourself. When you first start writing blogs, it can seem like posts take forever. But with each completion is a success. When the blog is published that is success. Count each step as a success and it becomes easier and easier.

As your sphere of influence gets bigger, new problems will arise. View resolving each new problem as a success and your sphere of influence will grow again.

Business Organization Made Easy

How much of your business is organized and how much is production? If you guessed a ratio of 80 to 20%, you would be right. Think about it. Take a look at your day. Look at your business, see how much administrative duties are done to get a successful product made and to your customer.

Whether you are doing the tasks your self or having someone else do them the administrative duties take up a big chunk of time. Make it easy and follow these organizing tips.

Look Into Your Crystal Ball

Ready to dig out the crystal ball to figure out which internet marketing guru is right for you?

Internet Marketing is big business. During this economic recession, more and more people are turning to the Internet as a way to make money. There are a lot of “gurus” out there wanting to sell you their plan.

McDonalds, Apple, Nike and You

What does McDonald’s, Apple, and Nike have to do with you and your business?

In 1954, when Ray Kroc drove into the very first McDonalds Restaurant, he saw fast service! Ray took the idea and ran with it. It wasn’t long, and other companies were following Ray’s business model. McDonald’s restaurants served more than 58 million people a day in 2008.

For almost 30 years, Apple has maintained its lead in computer, consumer electronics, and innovative software. In 2008, Fortune Magazine named Apple the most admired company in the United States. Devoted Apple customers boosted sales for 2008 to over 32 billion dollars worldwide.